Daily Debate: Are Car Launches Outdated & Unnecessary?

With the recent flurry of new car launches ahead of the 2010 Formula One season, we have seen an unprecedented level of live streams from a variety of teams, old and new, as they move into new ways of communicating with the fans and media alike.

However, with this move to a more digital way of doing things, one has to wonder if the car launch has become an unnecessary hassle and wasted expenditure in this time of scrimping and saving. Car launches are not deep rooted in Formula One’s history, and only really came about as another way to show off the technology and sponsors as well as providing an excuse to woo the investors and have a party.

Isn’t it time Formula One teams ‘launched’ their cars when the driver starts the engine and rolls out of the garage at the first test in his new machinery?

Comments 6

  1. Maverick 8th February 2010
  2. BryanEW710 8th February 2010
  3. Jackie 8th February 2010
  4. BryanEW710 8th February 2010
  5. Oliver White 8th February 2010
  6. BryanEW710 8th February 2010

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