OllieF1
QIF1: What’s In A Name?

QIF1: What’s In A Name?

13 comments

  • Regarding the WilliamsF1 point, I have just remembered that Honda were known as HondaF1 as well. But when the team were in the process of being sold, I remember checking the UK’s Company House website and the name of the company running the team was something like Honda Grand Prix Ltd. or similar. The company behind Williams is Williams Grand Prix Engineering, so that is one possible reason for the allowance of Team Willy to use F1 in their general published name.

    And I think the Company House website closes overnight, so I cannot check Force India right now. Although being an Indian team in the eyes of Formula One, I can only presume the company is registered in India. Although I suspect they are actually registered in the UK. I will check tomorrow.

    See, it’s all quite interesting, isn’t it!?

  • Nice job Ollie- only you and a few others would have the patience to delve into such an issue with the detail you’ve provided.

    My take is pretty much that if a team uses “F1” in their name, it’s pretty much the equal of free advertising for F1 as a whole. Perhaps Bernie should come up with a rule stating that F1 teams are free to use the name as long as they are accepted for the season by the FIA, or something along those lines. That keeps the name special and also gets the maximum value out of it. It makes sense to me and to many of you probably, but Benrie rarely dose things in a sensable manner to us.

  • Nice job Ollie- only you and a few others would have the patience to delve into such an issue with the detail you’ve provided.

    Thanks Gman, I’m pleased you liked the piece.

    My take is pretty much that if a team uses “F1? in their name, it’s pretty much the equal of free advertising for F1 as a whole.

    Totally. Just think, every time a team does anything, anything it will be announced and displayed as xyz-F1. And the teams do a lot of stuff aside from race around a track every other weekend.

    I think you’re right, I think Bernie is missing a trick.

  • Force India has a registration at Companies House because it took over Jordan’s entry (indirectly).

    They have three companies, in fact: Force India Formula One, Force India Formula One Limited and Force India Formula One Team Limited. My guess is that the latter holds the entry, but everyone calls it by the first of those names for the sake of preserving their tongues!

  • As far as I’m concerned, a team should have F1, Formula One, Grand Prix or some other indication that they specifically belong to F1 in their name. Bernie’s discouragement of such behaviour (by making it fiddly to incorporate the name) is deplorable, especially since he doesn’t even consistently own the trademark!

  • As far as I’m concerned, a team should have F1, Formula One, Grand Prix or some other indication that they specifically belong to F1 in their name. Bernie’s discouragement of such behaviour (by making it fiddly to incorporate the name) is deplorable, especially since he doesn’t even consistently own the trademark!

    I’m liking the fact that common sense is actually common among BlogF1’s readers. 🙂

  • I’m liking the fact that common sense is actually common among BlogF1’s readers. 🙂 {Ollie – previous comment}

    Well, apart from me doubting whether common sense exists, it is nice to all agree on something which seems logical and in F1’s (sorry, F1PsTM’s) best interests.

  • In an age when F1™ is trying to save money, USGPE™ are now paying a small fortune for letterheads, brochures, Tshirts, Mugs etc,etc that will have to, at great expense, be replaced eventually by USF1™. And what about potential sponsers that are not happy about the word `Engineering™` missing from the car that there engineering firm sponser`d, and firms not happy that there is no mention of F1™ in there logistics sponsership. I think Bernie and He`s lawyers are having a Mine, Mine, All mine moment.

    All Right`s Reserved, Anyone found using the above letters of the Alphabet shall be prosecuted under Bernie`s Law.

  • You were warned. As we speak an army of highly trained Squirrels are on your case!.P,S the letters X,Q and Z are patent pending 😉

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