Grandprix.com this afternoon are reporting that Red Bull may be dropping it’s famous Red Bulletin publication as well as cutting back on the extravagant parties the team hold at many of the races. The team, famous for its huge Energy Station with bars and dance floors, are said to be scaling back trackside affairs as the global economy suffers. Unfortunately, this could mean the laid-back fun-filled culture of Red Bull will fade away in favour of saving money.
The Red Bulletin became famous during 2005 when the then-new Red Bull Racing team started to publicise a more irreverent look at the sport they participated in. The world of Formula One is a pretty tense place at the best of times, and with the demise of Jordan Grand Prix, the paddock was missing its humorous edge. The Red Bulletin captured this well, and being a free magazine published throughout the grand prix weekend, it was accessible to all.
In 2006, Ron Dennis of McLaren only added to the magazine’s almost-cult status by banning it from his media centre, saying that he didn’t agree with making fun of those people who work tirelessly to keep the sport running and the teams and drivers competing.
Also potentially facing the axe is the Red Bull La Formula Una programme, the Unas being a group of local models chosen to represent the team at each race on the calendar.
Glamour, beauty and intelligence in the shape of the ten feisty and up-front ladies that the team brings to every Grand Prix to compete in the Formula Una Ladies Award. La Formula Una website.
When Red Bull entered the Formula One fray proper, they wanted to bring a bit of life and glamour to the Paddock and every race weekend. And one of the ways was the creation of the Formula Una programme: bright, energetic ladies who captured the spirit of Red Bull from the race’s host nation could apply to represent their country over the grand prix weekend. Red Bull Racing website.
So it would appear that glamour and beauty could take a hit in 2009, as well as all the famous parties organised by the Red Bull team. But at least there should now be some more room in the Monaco Harbour, as the Energy Station could be scaled down.
With the possible demise of the Red Bull fun, this could also mean BMW taking a more conservative approach to their grand prix extras, and I would guess the first thing to go would be the Pitlane Theme Park. The park allows fans to get very close to a Formula One car and the team allow people to have a go at changing tyres much like in a pitstop, as well as watching demonstration run up and down a strip of tarmac. While BMW haven’t said they will be making changes yet, it wouldn’t surprise me if more and more fun elements from the grand prix weekend disappeared next season.