ITV, the UK broadcaster of Formula One, has announced that they have signed a contract with Formula One Management (Ecclestone’s company) to show live streaming of Formula One on their website. ITV currently intend showing action from both Friday practices, qualifying and the race through their site – a landmark deal that fans have been crying out for. Footage of the races will also be available to fans for up to 30 days after the race, allowing people to re-watch parts, or even watch the entire race at a time they choose.
Fans have been wanting to view grands prix online for a while now, and with very fast broadband connections the technology has been around for at least a couple of years of not longer. It has taken FOM a very long time to catch onto what we want, and FOM spent a great deal of time trying to get videos taken down from popular video-sharing sites like YouTube. While that will likely continue, at least there will now be an official way to view Formula One content online.
Unless you’re on a Mac, that is. Currently, ITV’s player is not compatible with those computers designed in California, so us Apple users may have to dust off that old PC we stashed away in the dark corner of the airing cupboard.
With UK Formula 1 audiences reaching their highest levels in many years, it gives us great pleasure to fuel this resurgence further with the introduction of online rights to complement ITV’s broadcast coverage. FOM Statement.
Remaining with the Apple-moan for just a moment longer (can you tell I use a MacBook!?), it is worth saying that when the BBC launched their popular iPlayer last year, it too was initially incompatible, but I believe it since has been opened up to Mac users. Hopefully ITV are working on allowing everyone with a half decent computer and Internet connection to view.
Advert breaks and James Allen were not mentioned in the announcement post on the ITV F1 website, but we can only hope…